David Buttress – Inch by inch…

Having worked in a industry before just-eat that had the cola wars, looks like I have now found myself in a industry with the pizza wars. We like a battle (one of my favourites fyi) at Just-Eat so we’re very relaxed to see things getting spicy with these two big corporates, the reality is the best pizza is found and made at the local place down the road. Don’t take my word for it, the Guardian newspaper recently did a review and said so, we’ll keep pushing and fighting for our member restaurants cause.

This was a pretty cheap publicity stunt because in reality the takeaway food market place is a relatively mature space when you look at it from a offline competitive perspective and has been for some time.  We have all been able to buy a curry, chinese, pizza (frozen or not), sushi or thai from our local supermarkets for years.  Let’s face it though, that isn’t a treat! The whole point of eating a takeaway is not cooking, the food coming to you and when it is out of a frozen box it never tastes the same as our local favourites does it?