Today to be busiest online shopping day ever
Record online sales predicted for ‘Manic Monday’
Britons are expected to spend a record £537 million at online retailers today, in a credit crunch-defying Christmas shopping spree dubbed “Manic Monday”.
Spending will hit the equivalent of £22.4 million an hour, up a third on the busiest day of 2009, according to analysis from Kelkoo, the comparison site, and the Centre for Retail Research.
Argos, the retailer, said that the reason for the rush is that today falls after the last pay day before Christmas, but still leaves time for delivery and wrapping before the big day.
The busiest day on the high street is expected to be December 18, when 10 million consumers are predicted to make a last-minute dash to buy Christmas gifts at a total cost of £1.1 billion.
Visa said that today’s online transactions would peak during the lunch hour between 1pm and 2pm and again at around 7pm as shoppers logged on after returning home from work.
The credit card provider’s research indicates that three quarters of Britons plan to do at least part of their Christmas shopping online this year.
Kelkoo’s analysis of the best online deals for a basket of over 20 popular Christmas gifts suggests that prices are on average 14 per cent lower today than they were a year ago.
Some of the best deals are on older models of electronics. For example, the Sony Bravia 32” television has shown the biggest decrease in Kelkoo’s basket, down 39 per cent from £329.99 to £199.99.
Matt Roberts, of Argos, said that today’s top sellers would be audio gadgets such as the latest iPods, Toy Story and Mr Potato Head toys and the recently released video games Call of Duty: Black Ops and Gran Turismo 5.
Meanwhile, police warned that criminals were looking to cash in on the online spree.The National Fraud Authority and the City of London Police urged consumers to take extra care when purchasing popular gifts online, with reports suggesting that gadgets such as smart phones and digital cameras featured highly in fraud cases.
They urged consumers to use trusted secure websites with a “real world” address and phone number and to check that URLs for payment pages begin “https:”. See the Government’s GetSafeOnline site for detailed advice.



