David Buttress – Inch by inch…

Thanks to all of you that have written to us, posted on blogs and most of all tried us for the first time as a result of the belly and brain TV campaign that Just-Eat has now started in the UK.  For those of you that have written to me asking if you can see the ad again or send it as a link you can find out more information on belly and brain or see the ads again at www.bellyandbrain.com or www.just-eat.co.uk .

We know that there have been a few creative and frankly undignified attempts by others in the market to piggy back off the campaign but it is great to see that consumers on blogs and loyal just-eaters voting with their clicks.  We will continue to invest in educating consumers about online ordering because we simply believe that this is the best way to order a takeaway. We can already see this is the way forward and it has been over-whelming in a positive way the amount of mails and blog posts that we have already received from new customers talking about the belly and brain campaign and just-eat.  We are all online evangelists here at Just-Eat but we have to admit TV is a pretty amazing as a mass market medium!

On a personal note I have to say it was a proud moment for all the UK team to see us on the first ad on ‘X-factor’ last Saturday night, the text messages on my phone just went mad!